About us

Welcome to Handloom Aura, an ultimate destination for the finest Banarasi handloom silk sarees. With a legacy spanning over five decades, our family-owned business has been a cornerstone in the rich tradition of silk weaving in the historic city of Varanasi, also known as Banaras. As both manufacturers and wholesalers, we are committed to preserving and promoting the exquisite artistry and cultural heritage that define Banarasi silk sarees.

Our journey began in the bustling lanes of Varanasi, a city renowned for its spiritual heritage and vibrant silk industry. For generations, our family has been dedicated to the craft of weaving, transforming the finest silk threads into works of art. Each saree we produce is a testament to the skills and dedication of our artisans, who have inherited their expertise from their forefathers. These skilled weavers devote countless hours to creating sarees that are not just garments but embodiments of tradition, culture, and elegance.

Our Mission

Handloom Aura was born from a vision to bring the timeless beauty of Banarasi silk sarees to a global audience. Our mission is to bridge the gap between the artisans of Varanasi and saree connoisseurs around the world. By launching our online platform, we aim to make it easier for you to explore and acquire these exquisite pieces, no matter where you are. We believe that everyone should have the opportunity to experience the luxury and elegance of Banarasi silk, and our platform is designed to make this possible.

Our Values

At Handloom Aura, we are guided by a deep respect for tradition, a commitment to quality, and a passion for innovation. We take pride in maintaining the authenticity of our products while also embracing modern trends to meet the diverse tastes of our customers. Sustainability and ethical practices are at the core of our operations, ensuring that our artisans are fairly compensated and that our products are made with respect for the environment.

Our Promise

When you choose Handloom Aura, you are not just purchasing a saree; you are becoming a part of a rich heritage that celebrates the artistry and craftsmanship of Varanasi. Our sarees are more than just attire—they are a statement of elegance, a reflection of culture, and a piece of history. We promise to deliver not just a product but an experience, one that connects you to the timeless traditions of Banarasi silk weaving.

Explore our collection and join us in celebrating the beauty and elegance of Banarasi silk sarees. With Handloom Aura, let every saree you wear be a story of tradition, craftsmanship, and timeless grace.